Everyone involved in Blaser’s success shares an enthusiasm for hunting and an affinity for innovation in gun making. Key positions in the company, from those test-firing the weapons to the CEO, are held by active hunters who know from experience what the sport demands from equipment.

Ever since primitive times, hunters have had to use their intellect to compete against the innate survival skills of wild game. Over the years this has resulted in great innovations in gun design and construction. As the evolution between the hunter and the hunted continues, Blaser methodically refines their weapons with sensitivity for cultural values.

Fifty years ago, gunsmith Horst Blaser recognized that hunting was changing and that rifle manufacturing needed industrial processes to reach a higher level of quality and precision and still remain affordable. By inventing new manufacturing techniques and features that optimised functionality, durability and safety, he laid the cornerstone for modern-day hunting technology.

Blaser is distributed in New Zealand by Stäger Sport.